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    Even the men's range of the product will be renamed as Glow and Handsome. Unilever Pakistan has announced Glow & Lovely as the new name for the Fair & Lovely brand. It was, however, rejected. Its skin cream for men will be called 'Glow & Handsome.' HUL had earlier also applied under the same trademark name "Glow and Lovely' on September 7, 2018. Once an application is submitted before the trademark registry, it is sent for inspection done at various stages and figurative elements as a logo are sent for a trademark search to check for its distinctiveness, as per Vienna Agreement. We want to manage the unveiling of the new brand name carefully because we want to make sure that the market isn't filled with counterfeit products that are unsafe. The word ‘Fair’ in ‘Fair and Lovely’ is now changed to ‘Glow’. “HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand,” the company said. Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. 'Glow and Lovely' might soon greet you from the shelves with Hindustan Unilever seeking trademark registration for the new name as the FMCG major has decided to drop the word 'Fair' from its popular fairness cream 'Fair and Lovely'. We will not be able to confirm what the new name will be, the spokesperson said. The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair & Lovely’ to ‘Glow & Lovely,’ after facing backlash that the name promoted negative stereotypes towards darker skin tones. Hindustan Unilever's flagship skin whitening cream just got a new name but the reactions to the name change are far from 'glowing'. HUL said its other skincare portfolio will also adopt a new holistic vision towards beauty that cares for everyone and celebrates all skin colours. Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. The announcement comes after the company had earlier said it will be dropping the word ‘fair’ from the product’s name. Hindustan Unilever has announced that its flagship product Fair and Lovely will now be called Glow and Lovely. FMCG major HUL on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. NEW DELHI: After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair & Lovely’ to ‘Glow & Lovely’. In early 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin. According to the company, it is taking a more inclusive vision of positive beauty while introducing Glow & Lovely -- the new name for the brand. However, even after the company’s decision to drop the name, people have called for a complete ban on the product instead of just changing the name. The Men range of Fair & Lovely will be called Glow & Handsome Hindustan Unilever Limited today announced that company renamed its popular skin care brand Fair & Lovely to "Glow & Lovely." It was only two weeks ago, on June 17, that HUL had approached the Controller General of Patent Design & Trademark to register the name ‘Glow & Lovely’, as reported by agencies earlier. Hindustan Unilever Ltd. has renamed its best-selling ‘Fair & Lovely’ products as ‘Glow & Lovely’, days after it decided to remove nomenclature that propagated racial stereotypes. For the goods and service description in its latest application, HUL stated that the intended use for "Glow and Lovely" would include soaps, oils, creams, lotions, beauty masks, facial packs etc. When contacted for comments, a HUL spokesman said trademark protection is an important aspect for any brand and in this case, the company has applied for several trademarks in 2018. 'Glow and Lovely' might soon greet you from the shelves with Hindustan Unilever seeking trademark registration for the new name as the FMCG major has decided to drop the word 'Fair' from its popular fairness cream 'Fair and Lovely'. 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Glow And Lovely New Name For Skin Cream After Remove Fair Fair And Lovely मध्ये आला Glow; कंपनीने दिलं नवं नाव सकाळ वृत्तसेवा All rights reserved.For reprint rights. HUL on Thursday informed about rebranding its popular skincare cream Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name, as per its earlier announcement. HUL has sought trademark registration for the new name. The recent protests against racial discrimination in the US has spurred the conversation again as brands take a conscious note of ideas that sell ‘fairness’ as beauty. Hence, the product will now be called ‘Glow and Lovely.’ The country is divided in its opinion about this name change. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Times Internet Limited. The men’s range of the product will be called ‘Glow & Handsome’, HUL said in an exchange filing … Industry experts, though not entirely convinced, hail it as a step in the right direction. NEW DELHI: India’s largest fast-moving consumer goods brand Hindustan Unilever (HUL) on Thursday announced that its iconic skincare brand … HUL on Thursday informed about rebranding its popular skincare cream Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name, as per its earlier announcement. Update: On July 2, Unilever announced that it had officially changed the name of the popular skin-lightening brand Fair & Lovely to Glow & Lovely. ... and introduces Glow & Lovely, the new name for the Fair & Lovely brand. It announced that it will drop the word ‘Fair’ from its name and restrict using discriminatory ‘White/Whitening',’ ‘Light/Lightening’ from all its packs and communications. This follows Unilever's policy for all its beauty and personal care brands, which will evolve "to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words white/whitening', light/lightening or fair/fairness'" . According to the portalwww.ipindiaonline.gov.in, the company's application has been sent for Vienna Codification. Earlier in the day, HUL announced that it would remove the word ''Fair'' from its popular skin care brand ''Fair and Lovely'', as part of a global rebranding exercise by its parent Unilever. The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the … 77 Gleaming Girl Names Meaning Glow We may choose to register other brand names too. Glow & Lovely’s (Fair and Lovely’s new name) ad features actress Yami Gautam announcing the brand’s changed (new) name. Times Syndication Service. Here's a cute list of girl names meaning glow that will complement your baby's sparkling eyes, shiny nose, and smooth skin. FMCG major Hindustan Unilever (HUL) on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the … The company said its other skincare portfolio will also adopt a new holistic vision towards beauty that cares for everyone and celebrates all skin colours | Fair & Lovely Facebook page, Pompeo meets Taliban, Afghan negotiators in Doha, BJP's Dilip Ghosh hits out at TMC for politics of 'insiders and outsiders', ‘Black Panther’ sequel to start filming in July, ISL 2020-21: NorthEast United down 10-man Mumbai City, Scientists discover mechanism that controls brain development. Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. It would also cover skin care preparations, shaving preparations, pre-shave and aftershave preparations, cologne, depilatory preparations, sun-tanning and sun protection preparations. According to the company, it is taking a more inclusive vision of positive beauty while introducing Glow & Lovely—the new name … The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further. NEW DELHI: Hindustan Unilever (HUL) has unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. Hindustan Unilever recently announced the re-branding of its flagship skin lightening cream, Fair & Lovely. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. In the ad, we see her visually illustrate how the name of … New Delhi, July 2 (IANS) Hindustan Unilever Limited (HUL)’s flagship skin care brand Fair & Lovely will now be known as Glow & Lovely. Some of them have received registration, while some applications are pending. The move comes after the company decided to … We intend to reflect this with the new brand name ‘Glow & Lovely… While, HUL, a subsidiary of British-Dutch multinational company Unilever PLC, did not disclose the new name for its "Fair and Lovely", the company had approached the Controller General of Patent Design and Trademark to get the name 'Glow and Lovely' registered on June 17, 2020. While the move has come at a time when there are growing voices against racial stereotyping, the company insisted that its step has got nothing to do with the current anti-racism movements in the West, saying it has been working on the evolution of the Rs 2000-crore brand for many years. The Indian arm of global consumer giant Unilever said on Thursday its much-criticized skin cream 'Fair & Lovely' will be rebranded as 'Glow & Lovely'. Take a look! Meanwhile, the men’s range of its products will be called ‘Glow & Handsome’, Hindustan Unilever Ltd (HUL) said in a statement. The company announced that they will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’ and it will be called ‘Glow & Lovely’ moving forward. A week after announcing that it will rebrand its flagship skin lightening cream and drop 'Fair' from 'Fair and Lovely', Hindustan Unilever came up with a fresh product name, 'Glow and Lovely'. New Delhi: It is taking a more inclusive vision of positive beauty while introducing Glow & Lovely, the new name for the brand. In response to the backlash over Fair and Lovely’s decades-long promotion of beauty equals fair skin (especially during the global Black Lives Matter movement) the brand has changed its name to Glow and Lovely, with a campaign celebrating different skin tones … Copyright © 2020. Names too featuring a dusky celebrity endorser what the new name industry experts, not! 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